A successful marketing strategy is more than a bunch of tactics
The Marketing Strategy Master Class is a comprehensive, step-by-step approach to creating a competitive marketing strategy. Designed for technical professionals in a marketing role, this online, four-part video course helps marketers move from a bundle of marketing tactics to an aligned and efficient marketing strategy.
Enrollment in the Marketing Strategy Master Class provides:
On demand access to the knowledge you need: Watch videos at your own pace, as often as you’d like
Workbook with dozens of tools that walk you through the marketing strategy development process
Access to the instructors: get guidance, ideas and support from seasoned marketers Susan Garrity Bish, managing partner of Bottom Line Technologies and Hamid Ghanadan, founder of The Linus Group
Make the most of planning season.
INTRODUCING: MARKETING STRATEGY MASTER CLASS
Participants develop competency with the skills needed to create and execute a marketing strategy that
Supports the company strategy
Optimizes the never-enough marketing budget
Aligns with sales
With the Marketing Strategy Master Class, the technical marketer develops confidence in solving real-world marketing challenges.
It’s currently available in three bundles:
For the technical marketer looking just for the foundations to get started
This entry-level course includes:
A 4-part, self-paced video lesson led by Susan Bish and Hamid Ghanadan
A workbook loaded with tools that will help you build a well-designed marketing strategy. This workbook follows along with the videos and includes activities, exercises and additional information.
For the technical marketer looking for support and feedback along the way
This bundle includes everything in the Basic bundle, plus three, hour-long touchpoints with one of the instructors for continued guidance as you create your marketing plan.
These touchpoints are available for up to three months after your registration date.
For the technical marketer who wants more direct support and guidance in creating a successful marketing strategy
This package includes everything in the Elevated bundle plus unlimited access to your instructors for up to four months of your registration with the instructors to review your marketing strategy.
Need to convince your team to enroll? Send them this video.