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Marketing Strategy Master Class
The Marketing Strategy Master Class is a comprehensive, step-by-step approach to creating a competitive marketing strategy. Designed for technical professionals in a marketing role, this online, four-part video course helps marketers move from a bundle of marketing tactics to an aligned and efficient marketing strategy.
Susan Garrity Bish
Industry expertise in healthcare and information technology has enabled Ms. Bish to make significant contributions in the areas of marketing, strategic planning, and sales for companies including Baxter Healthcare, Allscrips Pharmaceuticals, and U.S. Robotics. Change management and directing strategic initiatives for controlled growth are strengths she has exercised in helping these companies reach or exceed their goals.
She brings the experience gained through over 25 years of marketing, sales, management, coaching, and training to bear on client challenges such as establishing / implementing marketing and sales strategy, changing and reinforcing corporate culture, and restoring competitive advantage. Ms. Bish managed the launch of 3 new brands and 45 new products in the computer technology market. She also raised over $15 million in venture capital to support the growth of a leading edge pharmaceutical distribution company and was heavily involved in raising $30 million of equity capital by taking a company public.
Ms. Bish is a graduate of Northwestern University's Kellogg Graduate School of Management with a master of management degree and has a bachelor of science degree in international marketing from the University of Colorado.
Myron L. Bish
Mr. Bish employs 30 years’ experience in financial services and management of light and heavy manufacturing operations to help clients with strategic planning, managing change, continuous process improvement, and organizational development. His diversified career has encompassed front line operations management with U.S. Steel, entrepreneurial experience as an owner and plant manager of an industrial metal plating business, and finance director of one of Chevron Corporation's oil and gas production business units.
With over 10 years’ experience with Chevron Corporation, an international petroleum industry leader, Mr. Bish achieved corporate objectives leading organizations during times of explosive growth and through the challenges of downsizing. Mr. Bish managed the integration of accounting and regulatory affairs departments during one of corporate history's largest mergers. With managerial and analytical experience in accounting, auditing, financial management, tax, human resources and management compensation, Mr. Bish led teams to outstanding results in areas of cost reduction, process improvement and quality management initiatives.
Mr. Bish has an undergraduate degree in management from Brigham Young University and an MBA in management from California State University, Sacramento.
WHAT PEOPLE SAY
Executive Director of Marketing
New England Biolabs
"I have worked with Bottom Line Technologies for over 10 years now and they have consistently delivered marketing training and support that is not only valuable, but up-to-date and relevant to the day-to-day challenges faced by the marketing staff that I have managed. For the last Foundations of Marketing program, with Susan’s support, we incorporated a series of real world projects into the training that gave it an almost immediate return."
Director of Leadership Development and Diversity & Inclusion
"I have had the pleasure of working with Bottom Line Technologies for over 8 years. The team has become a trusted and valued partner for American Greetings Corporation. Bottom Line Technologies has provided many expert services including leadership development program design and delivery, instructional design consultation and strategic leadership development coaching. It has been rewarding to partner with expert professionals who take the time to understand your business and your culture. I would highly endorse the services of the Bottom Line Technology team."
Vice President, Strategic Accounts
"Attending Bottom Line Technologies Managing for Success conference was a very enlightening experience. After many years of management, there are still things I learn every day. Thank you to Susan & Myron for helping me be a better leader, looking forward to the next course!"