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Want to know more about Clear, Concise & Compelling right now? Below are some resources that will help. I look forward to connecting with you.
—Susan Garrity Bish

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ABOUT THE AUTHOR

Susan Garrity Bish is passionate about helping people learn, apply and benefit from communication and management skills that change careers. She is the co-founder and managing partner of Bottom Line Technologies, a consulting firm that has played a leading role in equipping global leaders for success. When she is not focused on making a difference in others' lives, she can be found in North Carolina on Lake Norman with her husband, Myron, and BFF (Best Furry Friend) Blaze.

 

Bottom Line Technologies founded in 1992. Graduate of Northwestern University’s J.L. Kellogg Graduate School of Business and the University of Colorado Leeds School of Business

Book Summary

Don’t leave your audience wishing for a time refund.

No one intends to be a poor presenter. Yet many presenters leave their audiences wishing for a time refund. This usually occurs for one of three reasons. A presentation that lacks a clear objective may fail to move the audience. Dynamic delivery that is not concise can be confusing. Dull, dry delivery can make a compelling topic uninteresting.  Clear, Concise and Compelling equips the reader with the what, why and how to present influentially. This book provides everything you need to take the audience on an engaging journey to a specific destination.

Coach, consultant and speaker Susan Garrity Bish has helped thousands of presenters move from anxiety to confidence. Clear, Concise & Compelling will help you to:

  • Develop a specific presentation objective that influences the audience

  • Make strong audience connections

  • Harness the power of stories

  • Create influential slide decks

  • Deliver dynamically using the Five P’s 

  • Turn anxiety into excitement

Stop dreading presenting.

Become known for delivering powerful, audience-centric presentations that audiences want to attend. Utilize presentation skills to advance your career and expand professional and personal networks.

 

Become efficient in crafting and confident in delivering compelling presentations. Learn to use presentations to change minds and influence others.

 
 

Sample interview questions

To make the most of your time, we’ve put together some suggested questions to make you look like an expert without reading the book.

 

  • Why are you passionate about helping people become great presenters?

  • How did you come up with the name for your book?

  • What is the most remarkable transformation you’ve seen in presenting skills?

  • What is the single most important thing presenters need to do to be successful?

  • Why do you think presenting skills are important?

  • What are the biggest mistakes presenters make?

  • You state that the conclusion and the introduction are the two most important parts of a presentation. Why is that?

  • What is a presentation objective and why is it important?

  • Storytelling is a hot topic. How can presenters use stories effectively?

  • What are the three things presenters need to know about their audience?

  • A lot of people suffer from adding filler words when they are presenting. What advice do you have to help people overcome using filler words?

  • How common is the fear of public speaking?

  • In your book you make the statement that being a clear, concise and compelling speaker can lead to career success. What backs this up?

  • How important is practicing your presentation? What tips do you have to help people practice?

  • How difficult is it to retain audience attention given that we read the average attention span is shorter than that of a gold fish? 

  • What is the optimal number of slides for a presentation? 

 

Statistics on Presenting

  • Glossophobia, the fear of public speaking, is routinely identified as one of the top 5 fears. It’s right up there with fear of death, spiders and clowns.

  • 10% of the population loves to present and 10% experiences paralyzing fear of presenting. 80% experience anxiety, butterflies and other physical reactions.1

  • Poor presentation skills can impact earnings.2

  • On average, those who lack strong presentation skills earn 10% less than those who present well.

  • Poor presentation skills can impede being promoted to a management position.2

  • Public speaking fear can have a 15% impact on college graduation.2

  • You have approximately 20 seconds to grab your audience in your introduction.

  • Using images to create an emotional connection can increase retention by 25 – 30%

  • Telling a story with examples and emotions increases retention to 65 – 70%

  • The average attention span is short – about 8 minutes -- and getting shorter. To keep your audience engaged you must add variety: storytelling, vocal variety, pacing variety.

  • Your conclusion is the most important part of your presentation. This is where you summarize your main points, ensure your presentation objective is clear and leave your audience with a specific call to action.

  • How you say what you say may be more important than what you say. Practicing your delivery yields great returns.

  • Most people spend more time searching for perfect slide images vs. designing a clearly structured presentation focused on a clear objective.

  • 90% of business professionals say a great story is critical in maintaining engagement in a presentation3

  • 33% of business professionals report visual stimulation is critical in maintaining their engagement3

  • Presentations with heavy text or bullet points3 

    • cause disengagement (44%)

    • make retention difficult (44%)

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