Susan Garrity BishMar 21, 20233 minWhat is Customer-Centricity and Why Should I Care?Customer centricity is a hot topic. But like so many hot topics, there is little consensus on what this means, let alone how to be a...
Susan Garrity BishJan 23, 20232 minThree Keys to Strong Marketing MessagingMarketing messages that perform the best typically use the Problem – Solution – Result format. Increase your marketing “stickiness” by focus
Susan Garrity BishMay 22, 20172 minSales Isn't About Money, It's About CurrencyBeing successful in sales is all about understanding and influencing how the customer perceives value. They may think the price is too...
