What is Customer-Centricity and Why Should I Care?
Customer centricity is a hot topic. But like so many hot topics, there is little consensus on what this means, let alone how to be a...
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Susan Garrity Bish
- Jan 23
- 2 min
Three Keys to Strong Marketing Messaging
Marketing messages that perform the best typically use the Problem – Solution – Result format. Increase your marketing “stickiness” by focus
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Susan Garrity Bish
- Feb 15, 2021
- 3 min
How Marketing Strategy Misses the Mark
Marketing strategy cannot be created in a vacuum. Marketing’s job is to get, keep and grow customers.
129 views0 comments
Susan Garrity Bish
- Jul 22, 2020
- 2 min
How to Write Strong Marketing Copy
It seems like some marketers are uniquely gifted when it comes to writing copy for websites, emails, and articles. Calls to action are stron
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Susan Garrity Bish
- Mar 5, 2020
- 2 min
What's Your Zone?
If you are responsible for marketing, you no doubt feel daily pressure to accomplish three things: get customers, keep customers and grow...
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Susan Garrity Bish
- Sep 27, 2019
- 2 min
Cut Through the Noise
As masters of marketing, it’s our job to cut through that noise and connect the right audience with the right ad for a product solving...
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Susan Garrity Bish
- Sep 17, 2019
- 3 min
What You Need to Know Before You Create Your Marketing Strategy
Your marketing strategy needs to be rooted in the company’s core competencies, must support the company strategy, and align with sales.
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Susan Garrity Bish
- Mar 6, 2018
- 2 min
Are You Out of Alignment?
When sales and marketing are out of sync, resources are squandered, opportunities are missed and the competition thrives.
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Susan Garrity Bish
- Feb 6, 2018
- 2 min
Overcoming a Noisy Marketplace
The average person sees or hears between 6-10,000 ads per day. That's a LOT of noise! We typically respond negatively, so how do you change
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Susan Garrity Bish
- May 30, 2017
- 2 min
Marketing to Millennials in 2020 and Beyond
Millennials have come of age. According to the U.S. Census Bureau, Millennials – defined as those born between 1980 - 2000 -- have surpassed
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