Susan Garrity BishFeb 153 minHow Marketing Strategy Misses the MarkMarketing strategy cannot be created in a vacuum. Marketing’s job is to get, keep and grow customers.
Susan Garrity BishJul 22, 20202 minHow to Write Strong Marketing CopyIt seems like some marketers are uniquely gifted when it comes to writing copy for websites, emails, and articles. Calls to action are stron
Susan Garrity BishMar 5, 20202 minWhat's Your Zone?If you are responsible for marketing, you no doubt feel daily pressure to accomplish three things: get customers, keep customers and grow...
Susan Garrity BishSep 27, 20192 minCut Through the NoiseAs masters of marketing, it’s our job to cut through that noise and connect the right audience with the right ad for a product solving...
Susan Garrity BishSep 17, 20193 minWhat You Need to Know BEFORE You Create Your Marketing StrategyYour marketing strategy needs to be rooted in the company’s core competencies, must support the company strategy, and align with sales.
Susan Garrity BishMar 6, 20182 minAre You Out of Alignment?When sales and marketing are out of sync, resources are squandered, opportunities are missed and the competition thrives.
Susan Garrity BishFeb 6, 20182 minOvercoming a Noisy MarketplaceThe average person sees or hears between 6-10,000 ads per day. That's a LOT of noise! We typically respond negatively, so how do you change
Susan Garrity BishMay 30, 20172 minMarketing to Millennials in 2020 and BeyondMillennials have come of age. According to the U.S. Census Bureau, Millennials – defined as those born between 1980 - 2000 -- have surpassed
