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    How to Write Strong Marketing Copy
    Susan Garrity Bish
    • Jul 22, 2020
    • 2 min

    How to Write Strong Marketing Copy

    It seems like some marketers are uniquely gifted when it comes to writing copy for websites, emails, and articles. Calls to action are stron
    36 views0 comments
    What's Your Zone?
    Susan Garrity Bish
    • Mar 5, 2020
    • 2 min

    What's Your Zone?

    If you are responsible for marketing, you no doubt feel daily pressure to accomplish three things: get customers, keep customers and grow...
    36 views0 comments
    Cut Through the Noise
    Susan Garrity Bish
    • Sep 27, 2019
    • 2 min

    Cut Through the Noise

    As masters of marketing, it’s our job to cut through that noise and connect the right audience with the right ad for a product solving...
    47 views0 comments
    What You Need to Know BEFORE You Create Your Marketing Strategy
    Susan Garrity Bish
    • Sep 17, 2019
    • 3 min

    What You Need to Know BEFORE You Create Your Marketing Strategy

    Your marketing strategy needs to be rooted in the company’s core competencies, must support the company strategy, and align with sales.
    55 views0 comments
    Are You Out of Alignment?
    Susan Garrity Bish
    • Mar 6, 2018
    • 2 min

    Are You Out of Alignment?

    When sales and marketing are out of sync, resources are squandered, opportunities are missed and the competition thrives.
    24 views0 comments
    Overcoming a Noisy Marketplace
    Susan Garrity Bish
    • Feb 6, 2018
    • 2 min

    Overcoming a Noisy Marketplace

    The average person sees or hears between 6-10,000 ads per day. That's a LOT of noise! We typically respond negatively, so how do you change
    26 views0 comments
    Marketing to Millennials in 2020 and Beyond
    Susan Garrity Bish
    • May 30, 2017
    • 2 min

    Marketing to Millennials in 2020 and Beyond

    Millennials have come of age. According to the U.S. Census Bureau, Millennials – defined as those born between 1980 - 2000 -- have surpassed
    28 views0 comments
    Three Keys to Strong Marketing Messaging
    Susan Garrity Bish
    • Mar 21, 2017
    • 2 min

    Three Keys to Strong Marketing Messaging

    Marketing messages that perform the best typically use the Problem – Solution – Result format. Increase your marketing “stickiness” by focus
    34 views0 comments
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